Global climate change is here, whether you believe it or not. The belief that you have has on this has already been decided for you! These are depending on your upbringing and predisposed, unchallenged ideological patterns within your daily life. This innate stance will be continually be reinforced, or not through mediums in media everywhere, and its detrimental to addressing the climate change issue. These cultural beliefs and ideologies shape your lenses in which you see the world and treat situations and people, and in this case with Climate Change. Although there’re evidence towards reinventing the ideologies and beliefs, it’s an uphill battle which takes vast social change and a technological rearrangement. This is how media like (Fox news), attributes to the stagnancy and continued torture of the world’s environment of climate change.
To start there’re many factors that have played a role of inhibiting action on climate change along with media. The idea that “Cultural identity can overpower scientific reasoning” (Hoffmann, Pg. 4). Even though there’s a tremendous evidence that states global climate change is happening, there’s any underlying agenda of cultural identify that inhibits evidence to shift your ideology. Research from sociologist at Michigan state University and Oklahoma State University found that in order to address this issue we must exploit the “deeper ideological, cultural and social filters that are trigger by this issue”(Hoffmann, Pg.5). Predisposed cultural identity forms from at a young age, and is one of many reasons climate change has yet to be addressed at a large social scale. A blinding effect occurs within our society, and we don’t see the truth. “The strongest predictor is one’s politics. And international synthesis of existing studies found that values, ideologies and political allegiances overshadowed other factors. In Western societies, political affiliation is the key factor, with conservative voters more likely to discount climate change. Globally, a person’s commitment to “democratic values”– or not in the case of deniers – is more significant”(The Conversationalist). Followers of the republican party, will find themselves watching media such as Fox News, shunning the idea of climate change thus dividing the nation on a world issue.
Media’s stake in the rut of inactions can be seen through how, “scientific issues become transmitted in a way that amplifies or reduces associated risks perceptions and concerns” (Hoffman, Pg. 42). In media filter bubbles optimize sales and revenue by “algorithmic gatekeepers” that prioritize your history and commonalities within your search engine to keep producing similar ideologies. This creates a systematic flow of information in conjunction to your predisposed belief systems, only allowing these similar patterns into your platforms. You can now see the underlying, rhythmic operations of the human psychology, and the exploitation of this that media inflicts stagnancy. One large corporation will own other smaller businesses under what’s known as a conglomerate, and have firm biases on issues such as climate change. These stances are imbedded in the production of their media, furthering the opposition and leaving little room for information change.
In order to create change and momentum towards climate change there needs to be a fundamental shift in the mindset and understanding of how these systematic set of beliefs are created and nurtured. Action is needed surrounding the policies and standards of media content, in the division of power among large media producers and influences. “Increased knowledge tends to strengthen our position on climate change, regardless of what that position is” (Hoffmann, Pg. 4). Evidence suggests that ideologies can be penetrated with enough information to create change, but this is not enough. Hoffman goes on to say “efforts to change cultural views on climate change must include changing the vast institutions and infrastructure of our economy and must be prepared to deal with resistance from those who benefit from them.” Media production needs to know the implications we have on each other’s ideology. Awareness to producers of mainstream media need to be held accountable for the omission of the severity of climate change. This will allow fact-based reporting, promoting individualistic thought’s to be fostered so we can address realistic and active problems such as climate change. Rather than relying on predisposed thoughts that’re created for us by our social groups, family, technology, and people in power that we trust. We need to bring these issues to mainstream media, and show the helplessness the world finds ourselves in and change the way media is produced and utilized. This is a tall order and without the help from you through social and technological change, there is little hope.
Hoffman, Andrew J. How Culture Shapes the Climate Change Debate. Sandford University