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Global climate change is here, whether you believe it or not. The belief that you have has on this has already been decided for you! These are depending on your upbringing and predisposed, unchallenged ideological patterns within your daily life. This innate stance will be continually be reinforced through mediums in media everywhere. These cultural beliefs and ideologies shape your lenses in which you see the world and treat situations and people, and in this case with Climate Change. Although there’re evidence towards reinventing the ideologies and beliefs, it’s an uphill battle which takes vast social change and a technological rearrangement.Here are some of the theory’s and reasonings for the inaction in our world on climate change, and this is why we find ourselves in a rut of inactions that we won’t be able to get out.

“Cultural identity can overpower scientific reasoning” (Hoffmann, Pg. 4). Even though there’s a tremendous evidence that states global climate change is happening, there’s any underlying agenda of cultural identify that inhibits evidence to shift your ideology. Research from sociologist at Michigan state University and Oklahoma State University found that in order to address this issue we must exploit the “deeper ideological, cultural and social filters that are trigger by this issue”(Hoffmann, Pg.5). Predisposed cultural identity forms from at a young age, and is one of many reasons climate change has yet to be addressed at a large social scale. A blinding effect occurs within our society, and we don’t see the truth. Cultural cognition has another influence showing “we will generally endorse the position that most directly reinforces the connections we have with others in our social groups,” “depending on how trusted sources, or respected leaders value and frame these issues (Hoffmann, Pg. 4). This is shown through people such as Donald Trump down playing climate change, and others in power like Joe Biden addressing it, thus their following take on that belief.

 

Media has another stake in the rut of inactions surrounding the climate change, and seems to be working against each other. “Through the media, scientific issues become transmitted in a way that amplifies or reduces associated risks perceptions and concerns” (Hoffman, Pg. 42). In media filter bubbles optimize sales and revenue by “algorithmic gatekeepers” that prioritize your history and commonalities within your search engine to keep producing similar ideologies. This creates a systematic flow of information in conjunction to your predisposed belief systems, only allowing these similar patterns into your platforms. You can now see the underlying, rhythmic operations of the human psychology, and the exploitation of this that media inflicts stagnancy.  One large corporation will own other smaller business under what’s known as a conglomerate, have firm biases on issues such as climate change. These stances are imbedded in the production of their media, furthering the opposition and leaving little room for information exposure.

 

In order to create change and momentum towards climate change there needs to be a fundamental shift in the mindset and understanding of how these systematic set of beliefs are created and nurtured. Action is needed surrounding the policies and standards of media content, and the division of power among large media producers and influences. “Increased knowledge tends to strengthen our position on climate change, regardless of what that position is” (Hoffmann, Pg. 4). Evidence suggests that ideologies can be penetrated with enough information to create change, but this is not enough. Hoffman goes on to say “efforts to change cultural views on climate change must include changing the vast institutions and infrastructure of our economy and must be prepared to deal with resistance from those who benefit from them.” (Hoffmann, Pg. In my opinion, where fighting an illusive enemy, and will not be able to reckon with the forces of human psychology and the main-stream media. These are innate instinctual patterns within our psyche, that’re reinforced by messages throughout of daily lives.  In order to create social change surrounding environmental topics such as climate change. Society needs to know the implications we have on each other’s ideology. We must to create more awareness of the importance of individualistic thought’s so we can address realistic and active problems such as climate change. Rather than relying on predisposed thoughts that’re created for us by our social groups, family, technology, and people in power that we trust. This is a tall order and without the help from you through social and technological change, there is little hope.